Who is Bobby Cappuccio?

The Story of Bobby Cappuccio

       Born with a severe facial deformity and diagnosed with Tourette syndrome at age nine, Bobby Cappuccio’s early years were marked by relentless adversity. Raised in an abusive environment, he faced daily challenges that most would struggle to imagine. But instead of allowing those struggles to define him, he turned to learning, movement, and the world of ideas as his escape—and eventually, his path forward.

It was exercise that first saved his life, teaching him that change is possible. But it was his insatiable curiosity—about human behavior, leadership, art, music, and storytelling—that shaped the person he became.

From a kid who took refuge in comic books and philosophy, Bobby grew into a man who sees the world through the intersection of science, art, and lived experience. His belief? Real transformation doesn’t come from motivation or hacks—it comes from understanding who we are, what drives us, and how to make change actually stick.

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Who is Bobby Cappuccio?

       For over three decades, Bobby has been a speaker, author, and behavior change coach, helping individuals and organizations bridge the gap between intention and action. He doesn’t just teach behavior change—he embodies it, living proof that our past doesn’t define our potential.

He co-founded PTA Global and was a contributor to PTontheNet, two pioneering organizations in fitness education, both of which were later absorbed into NASM (National Academy of Sports Medicine). His career has taken him across industries and continents, holding roles such as:

• Director of Professional Development at NASM

• Director of Coaching at the Institute of Motion (IOM)

• Head of Training & Development at David Barton Gym

Beyond the fitness industry, Bobby has worked in corporate wellness, leadership, and high-performance coaching, consulting for major brands such as:

• Hilton Hotels

• Virgin Active

• Fitness First

• David Lloyd Leisure

• 24 Hour Fitness

His expertise has taken him around the world, including a stint with the Singaporean government (SportSG), where he helped shape national fitness and wellness strategies.

Bobby is also a voracious reader, music lover, film nerd, and lifelong student of human behavior. His unique ability to blend science, philosophy, storytelling, and humor makes him one of the most engaging voices in behavior change today.

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How Bobby Helps Others Today

      Through his keynote talks, coaching, and consulting, Bobby continues to challenge conventional thinking about self-help, leadership, and performance. He is the host of The Self Help Antidote podcast, where he delivers no-fluff insights on well-being, REAL coaching, mindset, personal, cultural and leadership development.

He is also the co-author of Shut the Duck Up, a book written with Pete Cohen, which explores the power of mindset, self-talk, and behavior change. But despite his decades of experience, Bobby will be the first to tell you he’s still learning—because that’s the point. He doesn’t believe in life hacks, overnight transformations or chasing quick fixes, just in understanding how human behavior actually works, what truly drives us. His approach? Challenge assumptions, apply what actually works, and never lose the ability to laugh—even at yourself.

• Watch him weekly on YouTube and Facebook

• Listen to The Self Help Antidote on all major podcast platforms

• Follow his latest insights on LinkedIn & social media

👉 Ready to dive into Bobby’s world? Learn more about his work, book him for an event, or start your journey with his coaching today.